MainstreetZocdoc alternative for dermatology practices
A cosmetic patient who searched your name is not a lead you should be billed for.
Dermatology runs on reputation and self-referral — the Botox regular, the patient a friend recommended, the one who found your before-and-afters and booked. Zocdoc bills you per new patient for many of them anyway, and lists competitors beside you while it does. Mainstreet puts the same real-time booking on your own website for one flat monthly fee: your domain, your name, no rival in the next row, and the patient stays yours.
No signup, no card.
Put your own numbers in
We are not going to tell you what you pay — you have the invoice. Enter what is on it and the arithmetic is the same arithmetic we would do.
If your plan has one
And it stays $199 in the month you get twice as many patients, which is the part that does not show up in a single month’s comparison.
Mainstreet vs Zocdoc
| Feature | Mainstreet | Zocdoc |
|---|---|---|
| Pricing model | Flat monthly fee | Per new patient, plus subscription |
| Cost of a good month | Unchanged | Higher — billed per new patient |
| Where patients book | Your own website | Their marketplace |
| Competing derm/med-spas shown beside you | — | ✓ |
| Cosmetic & self-pay patients stay yours | ✓ | Learn to rebook via the marketplace |
| Real-time availability per provider | ✓ | ✓ |
| Patients reschedule and cancel themselves | ✓ | ✓ |
| Appointment reminders included | ✓ | ✓ |
| Automatic Google review request after the visit | ✓ | — |
| Google Business Profile managed for you | ✓ | — |
| Weekly Google Posts (promos, new treatments) | ✓ | — |
| Contract | Month to month | Varies |
What you get
Separate the patients Zocdoc found from the ones it billed for
Take last month's new-patient charges and mark the ones who are clearly self-referred — cosmetic consults, someone who named the provider they wanted, a friend-of-a-patient. In a derm practice that is often most of them, because the demand is reputational. That portion of the bill paid to introduce you to people who were already coming.
Cosmetic patients are repeat revenue, not one-time leads
A filler or laser patient is on a schedule, not a single visit. Renting that relationship through a marketplace — where the next booking, and the upsell, routes through someone else's brand — is the opposite of what a cosmetic practice is built on. Booking on your own site keeps the whole series, and the referrals it generates, with you.
The demand has to come from somewhere — that's the real trade
Zocdoc's product is patients, and dropping it without a replacement is why practices re-subscribe months later. Mainstreet also works your Google Business Profile — review replies, weekly Posts about treatments and promos, map-pack rank tracked — so patients arrive by searching 'dermatologist near me' or a treatment and finding you. Booking catches them the moment they do.
Common questions
How much does Zocdoc cost a dermatology practice?
It depends on your market and contract, and dermatology sits high in Zocdoc's published per-new-patient range, especially for cosmetic demand. Rather than print a number and claim it is yours, the calculator on this page uses whatever your invoice actually shows.
Will I lose patients if I leave Zocdoc?
Possibly in the short term, so build the replacement first instead of cancelling and hoping. Get your Google Business Profile ranking and reviews flowing, put Mainstreet booking on your site, and run both for a couple of months to see where patients really come from. Overlap for a quarter and you will usually keep the volume without the per-patient fee.
Can patients book cosmetic and medical visit types separately?
Yes — you define the appointment types and each provider's hours, so a cosmetic consult and a medical derm visit can carry different lengths and availability. Confirmations, self-service reschedule and cancel, and reminders are all included, with no per-appointment charge.
Is Mainstreet a marketplace patients browse?
No. There is no Mainstreet directory and no patient-facing search — your booking page lives on your own domain with your name and logo. We will never show a competing practice to a patient who came looking for you, which is the opposite of how a marketplace works.
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