MainstreetZocdoc alternative for dental practices
Your patients come back every six months. Why pay a finder's fee each time you meet a new one?
Dental is where per-new-patient billing hurts most: a hygiene patient is worth years of recalls, referrals and family appointments, and Zocdoc bills you once for the introduction, then the patient learns to rebook through the marketplace instead of through you. Mainstreet puts the same real-time booking on your own website for one flat monthly fee — the patient books on your domain, under your name, and stays yours for every visit after the first.
No signup, no card.
Put your own numbers in
We are not going to tell you what you pay — you have the invoice. Enter what is on it and the arithmetic is the same arithmetic we would do.
If your plan has one
And it stays $199 in the month you get twice as many patients, which is the part that does not show up in a single month’s comparison.
Mainstreet vs Zocdoc
| Feature | Mainstreet | Zocdoc |
|---|---|---|
| Pricing model | Flat monthly fee | Per new patient, plus subscription |
| Cost when a marketing push works | Unchanged | Higher — you pay per new patient it brings |
| Where patients book | Your own website | Their marketplace |
| Other dentists shown beside you | — | ✓ |
| Recall / hygiene patients rebook through you | ✓ | Through the marketplace |
| Real-time availability per provider & operatory | ✓ | ✓ |
| Patients reschedule and cancel themselves | ✓ | ✓ |
| Appointment reminders included | ✓ | ✓ |
| Automatic Google review request after the visit | ✓ | — |
| Google Business Profile managed for you | ✓ | — |
| Weekly Google Posts written and published | ✓ | — |
| Contract | Month to month | Varies |
What you get
Count how many Zocdoc 'new patients' you'd have gotten anyway
Pull last month's new-patient charges and mark the ones your front desk recognises — a referral from an existing family, a spouse of a current patient, someone who called first and booked online after. In a dental practice that fraction is usually large, because dentistry runs on referral and recall. Whatever it is, that is the part of the Zocdoc bill that introduced you to nobody.
The lifetime value is the whole point
A new dental patient is not one appointment; it is cleanings twice a year, the crown in year three, the kids. Paying a per-head fee to meet someone whose real value is a decade of recalls only makes sense if you never see them again — and if you never see them again, something else is wrong. Booking on your own site is how the second, third and tenth visit come back to you at no marginal cost.
You still have to be found — so we do that part too
The reason practices quietly re-subscribe to Zocdoc is that it was quietly sending them patients. Mainstreet is not only booking: it works your Google Business Profile — replies to reviews, weekly Posts, map-pack rank tracked — so new patients arrive by searching 'dentist near me' and finding you, not by being sold to you. Booking is what catches them when they do.
Common questions
How much does Zocdoc cost a dental practice?
It varies by market and contract, and dental sits well above the bottom of Zocdoc's published per-new-patient range because a dental patient is worth more to them to place. We do not print a single number and call it yours — the calculator on this page uses whatever your own invoice says, which beats any estimate.
Will I lose new patients if I leave Zocdoc?
In the short term you might, and the honest move is to build the replacement first rather than cancel and hope. Get your Google Business Profile ranking and your review flow working, put Mainstreet booking on your site, and run both for a couple of months. Watch where new patients actually come from. Practices that overlap for a quarter almost never go back; the ones that cancel on day one often do.
Does booking work with my operatory schedule and multiple providers?
Yes. Availability is built from each provider's hours, so patients only see slots you can actually fill, per dentist and hygienist. Confirmations, self-service reschedule and cancel, and reminders are all included at any volume — there is no per-appointment or per-patient charge.
What does the $199 include for a dental office?
Unlimited appointments and providers, booking embedded on your site or as a standalone link, email confirmations with self-service reschedule and cancel, appointment reminders, and an automatic Google review request after each visit. Google Business Profile management — review replies, weekly Posts, rank tracking — is the separate Mainstreet plan and adds on top.
Ready to see what we'd do for your business?
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